Brief

“Trill Is When You’re Hustlin, Trill Is When You’re Grindin…”

Tasked by Spotify to bring Bun B’s takeover of The Cookout playlist to life, WERC produced a video campaign and limited merchandise giveaway at Bun B’s restaurant Trill Burgers. With the support of Houston-based agency, Rukaz Kultura, the video shoot featured homegrown Houston slabs, and appearances from Bun B, That Mexican OT, Kam Franklin of The Suffers, and artist GONZO247, who also designed a custom Spotify x Trill Burgers t-shirt and coloring book for a live-in store giveaway.